A QR code can be used to promote your campaign online and offline. The QR code will direct players to the live URL of your campaign.

To generate a QR code, go to the Publishing tab. You will be sent to the QR management tab, where you can click 'add new QR'.

Once you have named the QR code and clicked 'save', the QR code becomes visible.

You can download the QR code both as a PNG file and as a SVG file. The SVG (vector) format is handy when you need high-quality graphics that can easily resize to different scales - e.g. if you are printing your QR codes on posters or similar.

You can add URL parameters to your QR code if you want to track, for example, where you have used a particular QR code or where the participants are coming from.

Per default, the platform adds utm_source and utm_campaign as parameters to the campaign URL to provide statistical insights. You can delete, modify, and add URL parameters to the campaign link if needed.

Below is an example of URL parameters added to the QR campaign link.

The parameter statistics are available in the UTM section on the statistics tab. Only selected parameters are included in the statistics overview, including utm_source, utm_medium, and utm_campaign.
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URL parameters can be a good tool for gaining insights into the performance of different marketing channels, campaigns, or locations.

You can generate several QR codes in the platform, each equipped with distinct URL parameters.

In the below example, two QR codes have been created; one for each location. This can help track, in which store the marketing strategies were most effective.

With our QR import feature, you can quickly and easily create up to 1,000 unique QR codes for each campaign using a preformatted Excel or CSV file. This feature saves you time by eliminating the need to manually create individual QR codes.