It is tracked by our own, internal Playable Analytics. You can connect to your own Google Analytics account if you prefer.

For general statistics, there can be up to a 2-hour delay. For registration data, there is no delay.

This article explains the statistics you can see when looking at one campaign.

You can also see statistics for all of your active campaigns in the Account dashboard.

The campaign dashboard shows sessions and registrations for the campaign period. You can adjust the view to display a specific period by changing the date range above the graph.

Additionally, you can filter your stats by traffic source to see how different channels perform. For more information on traffic sources refer to this section (Please note that Outbound Clicks and Geolocation Map are not responsive to the source filter)

After your campaign expires and the data retention period ends (when the registration data is deleted), you will still be able to see the campaign statistics dashboard.

Sessions reflect the number of visits to the live URL. A session is initiated when a player accesses the campaign. As a general rule, a session represents one complete journey through a campaign.

A session remains active throughout the entire user journey, unless the player has been inactive for more than 5 minutes and they reload/restart the game.

A session does not take into account whether or not a player completes the game or registers; only if they load the first page of the game.

Read more about how we count statistics.

This is the total number of registrations that have been collected via the registration form.

Deleted registrations will be removed from this total. Registrations deleted due to data retention will not be removed from this total.

Every time a player fills out and submits the registration form, it counts as 1 registration. Depending on your registration limit, one player may be able to make several registrations. If you want to limit registrations, read more here: Registration limit.

This metric captures the number of unique email addresses registered - meaning that an email address (or another unique identifier) is only counted once. If a player signs up multiple times with the same email, it adds to the total registrations but counts as just one unique registration.

The conversion rate is determined by dividing the total number of registrations by the total number of sessions. The conversion rate can be an indicator of the effectiveness of player engagement as it tells us something about how many participants transition from game loading to registration.

If you have a low conversion rate, it may be relevant to evaluate the user journey and consider whether any barriers to registration could be minimized to create a more user-friendly flow. Please note that the need for addressing a low conversion rate is highly dependent on your goals with the campaign.

We have updated the performance indicators highlighted in the platform.

Game completion: Shows the amount of people who reached the game page and actually finished the game. This can be used to illustrate if the game was interesting/engaging enough, if it was the proper duration etc.

Reg. page conversion: Show your ability to convert the participants who have seen the registration page into permissions/subscribers. This number will indicate if your registration form is appealing enough, if you ask participants for too much information or the CTA might not be clear enough.

Average game plays: This number illustrates your ability to have replays within the same session. If you have a “try again” button, it will be shown here to what ability you are able to get participants to try again. If it’s a key metric for you in order to boost engagement, consider methods such as leaderboard or additional rewards for replaying.

This section provides into the data transferred to your ESP, CRM or Storage systems through integrations on your campaign.

The overview shows both how many total records have been transferred as well as how many have been created or updated. The numbers in the overview apply only to the selected campaign and does not take data transfer from other campaigns into account.

This section gives you an overview of how sessions are distributed by the different data sources. This can be useful for gaining a quick overview of which sources are driving the most traffic to your campaign.

You can also see both the average and total time spent on your campaign, both key metrics in measuring the performance of your campaign.

Read more about sources here.

The overall performance funnel shows how well a campaign retains users across the entire flow.

All metrics are calculated against total campaign sessions.

The outbound clicks refer to CTA's added within your campaign that direct players to different URLs, such as your website or social media pages.

This also includes clicks made on the Social Share Addon, which can be identified through a parameter added to the campaign URL (For example, ?shared_via=linkedin).

The funnel statistics display the number of sessions that have been initiated on each flow page.

The funnel stats can be a valuable tool in understanding your game's drop-off rate. By tracking the sessions at each action or flow page, you gain insights into where players may lose interest or face challenges leading them to leave the game.

This data can help pinpoint potential areas for improvement in the user experience, allowing you to optimize and enhance the overall flow of your game.

The source funnel graph shows a breakdown of funnel performance by traffic source.

The summary measures how well participants convert at specific steps in the flow.

Flow page funnel statistics show how sessions move between individual pages in your flow.

This view gives you a page-by-page breakdown of how participants progress through the flow.

Read more about funnel statistics.

The UTM overview allows you to monitor UTM parameters, that have been added to your campaign URL. UTM parameters help identify the specific campaigns or mediums that bring visitors to your Playable campaign. The platform displays the top 10 internal links for quick reference. However, for a complete list, you can export your campaign statistics.

The UTM Source parameter does not show up in the UTM Tracking overview. It is included in the combined Traffic Sources overview as explained below.

The Traffic Sources overview show the top sources from which which visitors have entered your campaign. This is done by combining the UTM Source and referrer into a singular overview of for an accurate view of where your traffic is coming from.

This is how the Traffic Source is identified:

Below are the most common sources you may see and what they typically represent.

Click here to read more about traffic sources.

The Session Location Map provides an overview of the geographic locations of your players. Each location on the map represents where players have initiated game sessions.

The Daily Activity view shows a day-by-day overview of campaign performance throughout the campaign period.