It is tracked by our own, internal Playable Analytics. We previously got visit statistics from Google Analytics, and you can still connect to your own Google Analytics account if you prefer.

For general statistics, there can be up to a 24-hour delay. For registration data and game data, there is no delay.

This article explains the statistics you can see when looking at one campaign.

You can also see statistics for all of your active campaigns on the account dashboard or in a custom dashboard. To learn more about these options, read this Help Center article.

The campaign dashboard shows sessions and registrations for the campaign period. You can adjust the view to display a specific period by changing the date range above the graph.

After your campaign expires and the data retention period ends (when the registration data is deleted), you will still be able to see the campaign statistics dashboard.

Sessions reflect the number of visits to the live URL. A session is initiated when a player accesses the campaign. As a general rule, a session represents one complete journey through a campaign.

A session remains active throughout the entire user journey, unless the player has been inactive for more than 5 minutes and they reload/restart the game.

A session does not take into account whether or not a player completes the game or registers; only if they load the first page of the game.

Read more about how we count statistics.

This is the total number of registrations that have been collected via the registration form. Deleted registrations will be removed from this total.

Every time a player fills out and submits the registration form, it counts as 1 registration. Depending on your registration limit, one player may be able to make several registrations. If you want to limit registrations, read more here: Registration limit.

This metric captures the number of unique email addresses registered - meaning that an email address is only counted once. If a player signs up multiple times with the same email, it adds to the total registrations but counts as just one unique registration.

The conversion rate is determined by dividing the total number of registrations by the total number of sessions. The conversion rate can be an indicator of the effectiveness of player engagement as it tells us something about how many participants transition from game loading to registration.

If you have a low conversion rate, it may be relevant to evaluate the user journey and consider whether any barriers to registration could be minimized to create a more user-friendly flow. Please note that the need for addressing a low conversion rate is highly dependent on your goals with the campaign.

The Session Location Map provides an overview of the geographic locations of your players. Each location on the map represents where players have initiated game sessions. However, a location will only be displayed on the map if it has accumulated 25 or more sessions.

In simpler terms, the map helps you see where your players are located in the world based on their game sessions. The more sessions from a particular location, the more prominently it appears on the map.

The internal links are the links added within your campaign that direct players to different URLs, such as your website or social media pages. The platform displays the top 10 internal links for quick reference. However, for a complete list, you can export your campaign statistics.

This metric indicates the count of unique email addresses that have been successfully transmitted to your Email Service Provider (ESP) integration.

In the same section you can also see how many of the registrations were created in the ESP, which often translates to how many of the registrations were new contacts. Or you can see how many of the registrations led to an update of an existing contact.

Please note, that this number might differ from the unique registrations displayed in the statistics overview. You may experience a discrepancy due to various reasons, such as specific settings within the integration that prevent the sending of emails already present in your database.

The funnel statistics display the number of sessions that have been initiated on each flow page. Sessions are defined on a 5-minute basis, as previously mentioned.

The funnel stats can be a valuable tool in understanding your game's drop-off rate. By tracking the sessions at each game flow page, you gain insights into where players may lose interest or face challenges leading them to leave the game.

This data can help pinpoint potential areas for improvement in the user experience, allowing you to optimize and enhance the overall flow of your game.

Read more about funnel statistics.

The UTM overview allows you to monitor UTM parameters, that have been added to your campaign URL. UTM parameters help identify the specific sources or mediums that bring visitors to your campaign. The platform displays the top 10 internal links for quick reference. However, for a complete list, you can export your campaign statistics.

Like referrer stats, the UTM overview can provide insights into the effectiveness of different marketing channels and campaigns. Read more about the difference between UTM and referrer statistics here.

The referrer statistics reveal the web address (URL) from which visitors arrived at your campaign. It provides insights into the sources that directed users to your campaign. The platform displays the top 10 internal links for quick reference. However, for a complete list, you can export your campaign statistics.

Understanding referrer statistics can help you evaluate the effectiveness of your campaign outreach and determine where your visitors are coming from. This information allows you to recognize the most significant channels driving traffic to your campaign, aiding in strategic decision-making and optimization efforts.