You'll find the Analytics Hub in the top navigation bar under Analytics. When you open it, you'll see:

By default, the Analytics Hub shows data for all campaigns that are or have been live. You can narrow this by opening the campaign dropdown and selecting specific campaigns. The dropdown supports search and shows each campaign's status (Active or Ended).

For parent accounts, an account selector appears above the campaign dropdown. Select which child accounts to include, and the campaign list automatically scopes to campaigns within those accounts. Campaigns are grouped by account in the dropdown for easy identification.

By default, the overview shows data from previous year. But data is available from 2024 and onwards.

Every tab (except Performance) offers two viewing modes, accessible via a toggle:

Accumulated treats all selected campaigns as one group. Metrics are summed (sessions, registrations) or averaged across campaigns into a single combined view. This answers: "How is my overall program performing?"

Comparative shows each campaign individually, side by side. This answers: "How do my campaigns compare to each other?" To use comparative mode, select specific campaigns from the dropdown. If "All campaigns" is selected, comparative mode will prompt you to choose specific campaigns.

For parent accounts with multiple child accounts selected, the toggle offers three modes: Accumulated, By account (compare accounts against each other), and By campaign (compare individual campaigns across accounts).

Your high-level program summary. See how many campaigns are live, total sessions and registrations, unique registrations, hours spent with brand, links clicked, registration rate, and data transfers. A monthly time-series chart tracks sessions or registrations over time. In comparative mode, a scorecard table highlights the best performer per metric across your selected campaigns.

Understand how users interact with your campaigns once they arrive. This tab covers flow started rate, game started rate, game completion conversion, average time spent, click through rate, and registration recurrences. Metrics are ordered to follow the player journey - from first page impression through to post-game actions - so you can quickly see where engagement is strong and where it drops off.

See the key stages of campaign performance. Stages are not displayed in a fixed sequence because different campaigns may have different flow configurations (for example, registration before or after the game).

The funnel overview can also help you understand where your audience comes from and where the data goes. The tab shows:

Your leaderboard and growth view. Activity over time shows quarterly bar charts for campaigns launched, sessions, and registrations - with the previous year shown alongside for comparison.

Game type distribution shows the mix of luck, knowledge, skill, and non-game campaigns.

Top performing campaign tables rank your best campaigns across six metrics: sessions, registrations, registration page conversion, game started rate, game completion conversion, and average time spent.

The Analytics Hub uses a consistent naming convention to help you understand what each metric measures:

Each metric includes a short description explaining exactly what it measures and what it's calculated from.

If your organization uses a parent/child account structure (for example, separate accounts per market or region), the Analytics Hub allows the parent account to view and compare performance across all child accounts.

When using cross-account views,

Four filters are available:

All filters can be combined. Use "Clear filters" to reset.

How is the Analytics Hub different from the Dashboard? The Dashboard gives you a quick overview of currently active campaigns with basic session and registration charts. The Analytics Hub lets you select any campaigns (active or ended), compare them side by side, analyze engagement and funnel metrics, and view data across accounts.

How is it different from campaign Statistics? Campaign Statistics shows detailed performance for one campaign at a time. The Analytics Hub shows performance across multiple campaigns simultaneously, with accumulated totals and side-by-side comparisons.

How far back does the data go? The Analytics Hub shows data from 2024 onwards.

Is there a limit to how many campaigns I can compare? There is no limit for accumulated mode - you can include all your campaigns. For comparative mode, you can choose up to 30 campaigns.

Why aren't the funnel steps shown in a specific order? Different campaigns can have different flow configurations - some have registration before the game, others after. To avoid showing a misleading sequence, funnel metrics are displayed as independent cards in a standard order.