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📊 What’s New in Statistics

We’ve updated the Statistics page to give you better insight into how your campaigns are performing.

Asta Dybdal avatar
Written by Asta Dybdal
Updated this week

Besides a cleaner overview and a streamlined layout,

Here’s what’s new 👇

All key metrics are now responsive to date filter

  • Use the date filter to control the time range for your stats

  • All key metrics now update accordingly, so you can see trends over time

New source filter available

  • You can now filter your stats by traffic source to see how different channels perform

  • Great for comparing different traffic sources like Meta, email, etc.

  • Note! Outbound clicks and geolocation map are not responsive to the source filter!

Improved source attribution

  • When identifying the traffic source, we now combine UTM source and referrer data to give you a more accurate view of where traffic comes from

Here's how it works:

  1. UTM source comes first
    If a visitor lands on your campaign with a utm_source in the URL (e.g. utm_source=facebook), we use that as the traffic source. This gives you full control and precision.
    ​

  2. Referrer as fallback
    If there’s no UTM source, we look at the referrer - which is the site the visitor came from (e.g. https://www.instagram.com/).
    ​

  3. Smart categorization
    We clean and classify referrers into useful categories, such as:

    • Social (Facebook, Instagram, LinkedIn)

    • Email (Gmail, Outlook)

    • Search (Google, Bing)

    • Internal redirects (e.g. link shorteners, page redirects)

View registration data after campaign expiry

  • Going forward, you can view registration stats for expired campaigns

  • All registration based data is responsive to date, source and device filtering.

Improved visibility into data flows

  • The Data Transfer section now gives you better insight into how leads are sent to external systems

  • The section is responsive to all filters, so you can for example filter by source to see which channels drive highest conversion (new vs. updated leads)

  • If you’re using multiple systems, you can view the data per integration

  • Note! The section only appears when you’ve connected an integration to the campaign!

Missing something?

Export statistics, public URL and email notifications

Actions for exporting statistics, public URL and email notifications have been added to the small context menu in the top.

Tip a friend

Tip a friend statistics have been removed from the overview to make space for other key metrics. You can export the statistics to view the number of times the campaign was sent to a friend via the tip a friend add-on.

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