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Using AI to enhance your content
Using AI to enhance your content

An introduction to our AI feature and how you can use it in your campaigns

Asta Dybdal avatar
Written by Asta Dybdal
Updated over a week ago

At Playable, we are always striving to bring you the latest advancements in technology to enhance your experience on our platform. That’s why we are thrilled to have introduced a new AI feature that can be used to elevate your content.

Where to find the AI feature 🪄

The AI tool can be found within the campaign builder also called the 'frontend'. The AI tool can be utilized on the following elements:

  • headlines

  • animated headlines

  • text blocks

  • buttons

When selecting one of these elements, the magic magic AI wand symbol 🪄 will appear. Simply click on the AI icon and choose from the range of options available. You can either modify existing content or generate new content instantly.

Once AI has generated a suggestion for you, you can either accept the new content by clicking 'insert content' or you can reject the suggestion via the 'reset text' option.

How to use AI to enhance your content

Our AI tool offers a range of features to help you create high-quality content in a fraction of the time. In the following sections, you can read more about the different tasks the AI tool can assist you with.

Translate

The translate feature allows you to instantly convert text into another language. If you are targeting global audiences with your Playable campaigns, this feature can be extremely helpful in creating several language versions of your campaigns.

If you want to translate your content, you need to set the working language and then select the language you want to translate your text into.

Streamline

You can use the streamline feature to make your content more concise and impactful. The streamline feature can help eliminate unnecessary jargon or complexity. This ensures your audience quickly grasps the key points of your campaign, leading to increased understanding and engagement.

In the below example, a complex description is transformed into a more clear version:

Condense content

In the fast-paced digital landscape, attention spans are limited. Use the condense option to shorten your content without losing its essence. This is particularly beneficial for social media campaigns where brevity often leads to higher user interaction.

Expand content

Some marketing campaigns require detailed explanations or additional context. Use the expand option to add depth to your message, providing your audience with a more comprehensive understanding of your product or service.

Proofread

Another great feature that we offer is Proofread. This feature helps you ensure polished communication by correcting spelling and grammar errors.

Prompt

Lastly, our Prompt feature is perfect for when you need help generating creative content ideas. In the below example, we asked AI to write an exciting description about winning a trip to Bali:

How to write effective prompts for AI

Writing a good prompt is essential for getting meaningful and relevant results from AI. Here are some tips for writing an effective prompt:

  1. Be Clear and Specific: Clearly articulate what you're looking for. Provide specific details and context to guide the AI in generating relevant content.

  2. Use Keywords: Include important keywords related to your topic. These keywords help the AI understand the focus of your prompt and generate more accurate responses.

  3. Specify Format or Style: If you have a preference for the format or style of the response (e.g., a list, paragraph, tone of voice), make that clear in your prompt.

  4. Provide Examples: If applicable, include examples or specific instances to illustrate what you're looking for. This helps in giving the AI a better understanding of your expectations.

Examples:

  • Ineffective: "Write about dogs."

  • Effective: "Generate a brief list of the top 5 dog breeds known for their intelligence, with a short description of each."

We hope this article has helped you learn about the many features and benefits of our AI feature. If you have any further questions or need assistance, our support team is always here to help.

Note: The AI tool is only available for customers on enterprise, premium, and core plans.

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