With the Playable platform, you have the keys to the world of playable marketing, and with that comes the possibility of generating real memorable marketing moments!

However, creating a great playable campaign is only half the story - getting people to participate and generate buzz around your campaign is equally important. You could say that a game only exists once you drive traffic to it.

Here, we outline some effective strategies to promote your playable campaigns to ensure they are a success.

The most important thing is to consider all the touch points where you meet your target audience in their journey with you. When you have this perspective in mind, you will find many great opportunities that will enhance your campaign’s reach.

Showcase the benefits of participating in your playable campaign (including your prizes and rewards) in social media posts. Bear in mind that the average attention span on social media is short - so you should be quite precise & to-the-point, to make sure you catch your audience’s attention at the first glance. We recommend highlighting the game already in the graphics of your post or even creating a screen recording of your game to really bring your customers' attention to it.

Encourage your followers to share these posts with their friends to reach a wider audience. With the social share add-ons participants can easily share your campaign from their social media profiles. You can also create a branded hashtag that participants can use to share their experience with your campaign.

Email marketing is a great way to reach out to your existing customers and subscribers to promote your campaigns. Create a dedicated email campaign that highlights the benefits of participating in your campaign and includes a call to action to encourage them to join in.

You can also use email to send reminders and updates throughout the campaign to keep participants engaged and motivated (especially to those who haven’t yet participated!) With our ESP integrations, you can include the info of participation to your customer database (see more info on mapping the game data in this article).

Email marketing is also a great way to utilize always-on campaigns. Why not create a triggered ‘Always-on’ game for your customers’ birthdays, or one to use in your welcome flow for new subscribers?

Paid ads are an effective way to promote your campaigns and reach a wider audience. Google Ads and Meta Ads allow you to target specific demographics and interests, ensuring that your campaign is seen by the right people. You can also use retargeting ads to reach people who have already interacted with your brand but haven't yet participated in your campaign.

If your marketing mix includes partnering with social media influencers, we encourage you to incorporate promoting your playable campaigns as well. Using your collaborators’ reach will help you to share your campaign with a larger audience.

If you are collaborating with different influencers or using different social media channels you can use UTM parameters to track the effectiveness of your influencer marketing efforts.

Gamification in a playable campaign is a great way to make events more interactive and engaging and to get people to stop at your booth.

In events, our polls, surveys, and quizzes can be used to gather feedback from attendees or to promote engagement. For example, you can ask attendees to vote for their favorite product or service. Or, you could quiz about the content of your presentation and boost information retention.

You could even organize a treasure hunt by hiding clues/hints/tips throughout the event venue. With our campaign link, you can create a game ensemble in which participants can solve each clue in a game, to move on to the next one. At the end of the hunt, participants could receive a prize or be entered into a prize draw.

Sounds interesting? Get inspired by Willem II and their scavenger hunt campaign.

The Playable platform provides each of your campaigns with a unique QR code with just one click. Utilize QR codes in your in-store POS materials, on your products, on purchase receipts, flyers, ads, merchandise, etc.

Having displays with QR codes in the waiting lines of your store is a great way to make the waiting time of your customers more enjoyable. Plus, they could participate to win extra discounts. This is an amazing way to collect new emails and possibly valuable data points.

Gamification is a valuable technique to use in an app to increase engagement, app usage, user satisfaction, and overall revenue generation.

Gamification in an app can also provide valuable data and insights that can be used to improve the app features, design, or marketing strategy, which leads to greater success for the business.

Adding a game with rewards that can be played once a day by users is very successful at making sure visitors come back to your app daily. This way, you are always at the top of their minds!

Playable marketing is a great way to get visitors to interact with your website. By encouraging visitors to participate in your website's activities, you can increase the amount of time they spend on your website, reduce bounce rates and drive conversions. You can publish your campaign in an iframe to let visitors play the game without leaving the website.

A great initiative could be to create an always-on campaign that appears as an exit-intent popup. This way, you get one last chance to give a good impression and turn visitors into potential customers.

With the Playable platform, you can also create beautiful and versatile popups for your website. You can use them to capture the attention of visitors and direct them further down your page, promote a specific offer or campaign, encourage email sign-ups, reduce cart abandonment, or provide other valuable information. Popups can also provide an additional layer of personalization and help to create a sense of urgency that leads to increased conversions.

A great way to promote a gamified campaign could be to create a popup on your website with a CTA that leads visitors to the landing page of your campaign. This is particularly great if you have a lot of visitors on your site to begin with.

We’ve even seen (or you could say heard) our customers drive traffic to their campaign on the radio or in podcasts! For audio content, you probably will succeed better with a shortened URL: see our article on creating a subdomain, or try out any URL providers such as bit.ly.

As mentioned, always think of all the channels and places where your target audience meets your brand! Sometimes, the best results come from the least expected places.

Moreover, keep in mind that each of these strategies requires a different approach and tactics, so it's essential you experiment and find what works best for your brand and your target audience. Your customer success manager can help you find relevant touch points in your customers’ journey with you.