If your campaign is performing well, why turn it off?
You are probably already building campaigns that are seasonal or related to specific offers, sales, or events. Always-on marketing represents a slightly different focus, but we think there is room for both.
Simply put, the idea behind always-on campaigns is to create an ongoing presence and secure continuous engagement with your audience. Instead of launching short-term campaigns that have a fixed start and end date, "always on" content focuses on providing regular communications - with the purpose of reaching your audience when it makes most sense to them. It is a powerful tool in building relevant brand experiences that are personalized, automated and at scale.
What Always-On means for marketers
We’re seeing more often that businesses keep their gamified campaigns running continuously over a longer period. Here’s our take on why you should fit Always-On activities into your marketing plan:
Increase time spent on your landing page
Increasing the time spent on your landing page is a great way to boost engagement and drive conversions. Think of it like this: the longer your visitors spend on your page, the deeper they're diving into your brand and the more likely they are to take action.
Seamless user experiences
Always-on marketing enables you to reach maximum visibility and persuasion for each individual customer. With always-on content marketing, you’re there for your customers 24/7, creating a more tailored experience for your audience.
Drive higher marketing throughput
In comparison to regular, “burst” marketing, Always-On campaigns are sustained over a longer period of time, allowing for more flexibility around marketing resources
Interested in knowing more about Always-On campaigns? We've got you covered:
Read this blogpost for more insights into the benefits of always-on content marketing
You can also find guidance on how to enable always-on in this article
If you have any questions, you are always welcome to reach out to our chat support!