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Building campaigns more efficiently
Building campaigns more efficiently

Tips for how to build landing pages like a pro

Mads Lyse Nielsen avatar
Written by Mads Lyse Nielsen
Updated over a week ago

Once you get comfortable working in the Playable platform, you can build and launch campaigns much more quickly.

In the Playable Agency Team, we build campaigns all day long, so we've come up with efficient ways of working in the platform. Here are some of our best tips:

  1. Copy your campaign into a new game types

  2. Reuse sections and flow pages

  3. Use the backend layout settings

  4. Be extra careful with mobile settings

Copy your campaigns into new game types

...Or use templates!

If you have built a great campaign, why not reuse it?

When copying a campaign, you can choose to keep the original game type or select a new game type.

If you have added prizes or integrations to the original campaign, these can be duplicated as well! You can easily select and deselect which prizes and integrations you want to copy to the new campaign.


Another timesaving option is to leverage templates to kickstart your campaign. With templates, you can reuse layout and game settings when setting up new campaigns. You can read more about using templates in our article here.

Reuse sections and flow pages

Often, campaigns will be different enough that you don't want to copy the entire campaign since you would have to change or delete too many things in the new campaign.

In these instances, it can be nice to copy just a part of a campaign, such as a flow page or a section. For example, if you want to use the same footer section on all campaigns or the same winner page on all of your Instant Win games.

In the frontend editor, you can copy a section or flow page from one campaign to another quickly and easily, also across game types.

Use the backend layout settings

...instead of the frontend layout settings. Especially for text and buttons!

This is a huge time saver when you are copying content from one campaign to another. When you set the general layout settings (colors, fonts, button styles) in the campaign backend, you only have to update them once to change the entire campaign.

Let's take an example of copying a registration page from an old campaign to a new campaign.

If you have set the design of the registration page on the original campaign in the frontend, you will have to go in and remove all these settings after you copy the page to the new campaign.

If you had left the frontend settings blank to begin with, it would automatically have updated to match the new campaign.

Be extra careful with mobile settings

...when adjusting columns, padding, rows, and headers.

It is super important to make sure your campaign looks good on mobile devices, since that's where the majority of your visitors will likely play your game.

But sometimes, when you're designing your campaign on a laptop or a big external monitor, you can forget how your changes will impact mobile users. Many aspects of your campaign will naturally respond to different screen sizes, but there are some settings you need to pay extra attention to.


Any time you have more than one column on desktop or tablet, the default is to have the content fit in one column on mobile.

This means elements that were side-by-side on desktop will be above and below each other on mobile, so you may need to add extra padding between them.

Padding and margin

Any time you add margin or padding, you will likely want to add different amounts for different screen sizes. 100px of padding is very little on desktop, but is a lot on mobile.

And, as in the example above, if you are adding padding to your columns on mobile, you don't want to add the same padding on desktop. So make sure to un-check the box that links the desktop and mobile settings.

Row width

You can set a custom row width to, for example, keep the content of a section in the middle of the page while keeping the background picture full-width.

But setting a width here breaks the responsiveness of the page, and you will have to remove the width on mobile, or else the content will extend outside of the edges of the screen.

Header font styles

You can make your headers on desktop quite big, as this creates an eye-catching and dramatic design.

Just make sure you create a separate header font style for mobile, or else the font will be too big to fit on the screen.

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