The Color Scheme feature lets you define six colors that shape the visual style of your campaigns - from buttons and text to backgrounds and sections.

Each color has a specific role and helps create a consistent, branded look across your content. Read more about setting up a personalized color scheme.

Below, you’ll find a breakdown of what each color does and how to use them effectively. All campaigns in the inspiration hub are built following this logic.

The main color used throughout your layout. It gives your campaign a recognizable tone and is often applied to headlines, main buttons, footer areas, and other standout elements.

This is a supporting color that works alongside your primary color. It’s useful when you need variety or contrast - for example, to style secondary buttons, subheadings, or to break up content visually. While it should complement the primary color, it shouldn’t overpower it.

A color designed to grab attention. Use it on elements you want users to notice or interact with — like main call-to-action buttons, share icons, or anything that should stand out. For best results, this color should be bold enough to create clear contrast from the background.

The overall background color of your page. This forms the base layer and runs behind all content. Choose a color that supports readability and makes other elements - like text and sections - easy to see and navigate.

A background color used on specific areas of your layout - such as a row, column, or container - to create visual separation from the main page background. It helps organize content and draw attention to important sections without using borders or extra graphics.

The default color for paragraph and body text across your page. It should always be readable against both your page and section backgrounds. A good text color ensures your message is clear, easy to read, and accessible for everyone.