Braze allows you to store participant data and manage communication through channels such as email, SMS, and more. Through our built-in integration, you can automate the data transfer between Playable and Braze.
In this article, we'll explore the process of configuring the Braze integration in the platform. We will cover how to:
Add the Braze integration
To find the integration, go into the 'Integrations' tab on your campaign and select 'Add Integration.' In the following menu, select 'Email Provider' and scroll through the list until you find the Braze option. Clicking it will start the setup process.
Establish connection
Braze connects to Playable through an API key and requires you to select the appropriate region endpoint.
During the setup process, you will need to select the appropriate region endpoint for your Braze account. The options are:
EU-01
US-01 to US-08
Selecting the correct region endpoint ensures that your data is sent to the correct server and complies with regional data storage requirements.
If you have previously set up a Braze integration in Playable, you can reuse the configuration.
If you require further assistance in finding your API key or determining the correct endpoint, you can check out Braze's own documentation.
Configure the Braze integration
Once your API key and region endpoint have been added, you can start configuring what data should be sent from Playable to Braze. The first section is 'General integration settings.' Here, you can define what to do with duplicates by setting whether the user’s information should be updated or if a new contact should be created.
Select trigger
The trigger is the event that determines when data should be sent through the integration.
The triggers available depend on the placement of your registration form(s) and whether you have included prizes in the campaign.
Trigger Name | Event that Triggers Data Transfer |
Primary registration form submitted | Data is sent every time the primary registration form (containing the email field) is submitted |
Game completed | Data is sent as soon as the game status is known (winner or loser), only if the primary registration form has already been submitted. Note: this option is only available if registration form is placed BEFORE the game. |
Prize won | Data is sent when a regular prize has a winner assigned (whether or not the game has been completed) |
Bulk prize won | Data is sent when a bulk prize has a winner assigned (whether or not the game has been completed) |
Add additional conditions
It is possible to add additional conditions to the trigger. Together with the trigger, these must be met in order for the data to be transferred.
Using the form field option, you can define a specific field in the registration form(s) that must be filled out.
With the advanced option, you have the option to set up a data flow based on more complex conditions. For example, the trigger could be based on performance in the game or a specific selection or data input in the registration form.
Map data fields
You will "map" each field from your campaign to a field in Braze using drop-down menus. This drop-down is how you select where in Braze the data should be sent.
For each data point, you can select an existing field from Braze to parse the data to.
At the bottom of this section, you can add static information if you want to track something that is true for every player but is not collected in the campaign automatically.
For example, you can use static information if you want to track Playable as the user "source" in your database.
Once you enter a static value, you can map the field as you would with any other data field.
Test and troubleshoot the integration
We always advise that you test the integration by going through the actual campaign. The testing process will depend on what your triggers are, but we suggest that you test by submitting the registration form(s) and playing through the game.
In the activity tab, you will be able to check if the data has successfully been transferred to Braze.
To learn more about how to test the integration, please read this Help Center article.
You can also find more information about troubleshooting integrations in our Help Center or Braze's own support resources.