For now, it is possible to choose from 9 different game types when creating an Ad campaign:

When creating a campaign, you can select from two ad formats:

In Playable, when you create a fixed banner campaign, the editor will display the campaign in the exact sizes you selected. This means you can directly visualize how the ad will appear in each specific format.

For fixed formats, you can choose from the following sizes:

Because each size has its own layout constraints, you will need to adjust the content—such as images, text, and gameplay elements—to ensure it fits well and delivers the intended experience within the available space.

In the campaign creation process, you can select several formats if you want to configure several formats in the same Playable campaign. This may be relevant in situations where centralized prize or registration management is required. However, for optimal control over the creative design and ad performance, we recommend creating separate campaigns for each banner size.

When selecting the responsive banner format, you can choose between optimizing for top-scroll or mid-scroll placements.

In Playable, when you build a responsive banner campaign, the editor will display the campaign in full screen, similar to how regular Playable campaigns are built. Be aware, that safe zones and exclusion zones are not outlined in the platform, so you need to keep them in mind when optimizing your design.

To publish a Playable ad, you need to set up and connect the campaign to a custom domain. Running the ad on your custom subdomain will help prevent your ads from being blocked by ad-blockers, which can occur if the ad is hosted on a shared or default domain.

Playable ads rely on iframes, but by default, ad campaigns do not respect global frame-ancestors settings. This means that any frame ancestors rules set at the account level are not applied to individual ad campaigns.

This default setting ensures that campaigns can be embedded across multiple websites, allowing for broader ad distribution without restrictions.

Read more about CSP settings here.

Our platform generates HTML5 ads that rely on the use of iframes to deliver interactive content. We currently support ad networks that allow the use of iframe-based HTML5 files for serving ads.

For our STANDARD/FIXED ad formats, we support the following networks:

For RESPONSIVE ad banners, we support:

Adnami specializes in responsive banners but also supports import and embedding of standard banner sizes.

In the Publishing tab, you will find a CPM calculator where you can enter your estimated impressions. The total price is calculated based on the campaign size and traffic usage.

Playable ads are configured to never set cookies on a campaign. The platform implements a strict cookie wait feature to ensure compliance and to avoids potential issues with ad networks blocking campaigns due to cookie policies.

When building an ad in Playable, you can enable ClickTAG as an action on various elements, such as buttons or columns. This adds a click layer to the selected element, ensuring that clicks are properly tracked by the ad network.

For gamified ads, the ClickTAG would typically be placed on the final page of the flow (e.g., after the game is completed). The ad network will define the final click URL, directing users to a destination when they interact with the tagged area or element.

We do not offer any analytical metrics on click tags in the platform. The click URL is defined in the ad network, and therefore we are not able to provide detailed analytics on click tag URL’s, as we normally can with external URL tracking.

Once you have created and downloaded the Playable ad creative, you must import it to your ad network.

The analytics for Playable ads closely mirror the tracking available for standard Playable campaigns, with one key difference: session tracking begins later in the ad flow to better reflect user engagement.

In a traditional Playable campaign, sessions are tracked from the first page. However, for Playable ads, the first page view in the ad is treated as an impression. An impression is simply a display of the ad and doesn’t necessarily indicate that the user has interacted with it.

Therefore, session tracking only starts on the second page of the ad flow and as a result, the funnel statistics in the platform will show N/A for sessions on the first page.